Community Branding

COMMUNITY BRANDING: UNCOVERING OUR COMMUNITY'S AUTHENTIC STORY
OUR BRANDING INITIATIVE
In early 2023, Buffalo Grove began a research-driven, community-wide identity initiative. This effort will help Buffalo Grove stand out in the marketplace as we grow toward our preferred future. Our goal is to increase interest and investment in our community from residents, entrepreneurs, companies and visitors. From May to October, an extensive research phase was conducted inside and outside the community to uncover perceptions, attitudes and what’s unique about Buffalo Grove.

“HOW PEOPLE THINK OF A PLACE IS LESS TANGIBLE, BUT MORE IMPORTANT, THAN JUST ABOUT ANYTHING ELSE.”

-RICHARD FLORIDA

THE PROCESS: RESEARCH >>> CREATIVITY >>> ACTION 

RESEARCH >>>
We start by conducting research within Buffalo Grove and then gathered external perceptions. Our goal is to uncover what is distinct and authentic about the entire community.

CREATIVITY >>>
All of that data is transformed into compelling creative tools that tell the Buffalo Grove story in ways that visitors, businesses and residents can understand. This phase of the project helps bring the brand to life in a visual way. 

ACTION >>>
Next begins the integration of the authentic identity, not just into marketing and communications but also into the fabric of our community and our daily lives.

Frequently asked questions (FAQs)

What is community branding?
Are a brand and a logo different?
Why so much research?
What are some examples of community branding?
GET INVOLVED: BECOME A BRAND AMBASSADORAt the heart of the Buffalo Grove brand are the stories of the people who call the Village home—and we want to hear them all. Did you start a business or a family here? Buy your first house or car? Please share the details. What does your church mean to you? Did your kids learn to swim in a local pool?  Where do you go to have fun with your friends? What is your favorite memory?

If pictures are your preferred way to tell your story, post a picture of you, your family and friends at a favorite Buffalo Grove hangout. Post both stories and pictures on Instagram at #AuthenticBG. The best pictures might even be used in a social media campaign associated with the roll-out of the new brand!

If you really have a passion to help with this process, sign up to become a Buffalo Grove Brand Ambassador below. Ambassadors are kept updated on the project and given the tools to spread the good word about Buffalo Grove within their own personal spheres of influence.